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Welcome to The DC50, WDCW-TV/DT, Tribune Broadcasting's CW affiliate in the Nation's Capital, Washington, DC, the country's 8th largest television market. The Washington, DC DMA is comprised of 2,047,340 TV households, with an estimated population of 5,225,000 and includes the District of Columbia and 34 of its surrounding counties in Maryland, Virginia, West Virginia and Pennsylvania.

Welcome to WDCW Advertising Sales.

Our goal is to help clients grow their businesses and positively impact their bottom line via the most powerful advertising medium ever created, broadcast television. WDCW reaches over 2 million viewers a week with its broadcast signal and carriage on more than 80 cable systems.

Television is the medium that can change people's minds. It can actually change peoples' perceptions about a person, place, or thing. TV is instrumental in getting politicians elected, deciding in whether jeans or khakis are cool, and if high waist or low cut pants are in. TV creates those favorable perceptions that actually cause a consumer to make a purchase.

Many small advertisers assume that television advertising is too expensive, but TV is surprisingly cost effective. Since TV reaches so many people at one time, the actual cost per thousand reached makes TV a most affordable media choice, even for smaller companies.

DC50 has a wide variety of advertising and marketing programs that can easily be afforded by local businesses. Our clients also have the opportunity to stretch their resources through local marketing/community projects designed to enhance their visibility in the marketplace.

DC50 works with advertisers and is ready to help our clients develop new business and expand their customer's use of television, by providing research, ratings, assistance on executing promotions and also assist with getting commercials produced. We can help advertisers through the whole process from inception to on air.

DC50 also offers multi-media marketing by combining the power of television with the reach of the internet through our website.

Our team can design packages that will reach your advertising goals and fulfill your complete marketing objectives through promotions, community service and event marketing. We believe that venues like these require personal interaction and stand at the forefront of the consumer's consciousness. Our goal is to not only reach the consumer but also influence buyers to purchase your product.

DC50 is committed to your overall advertising needs. As an added feature, we are equipped with research information such as Nielsen ratings and Scarborough demographic studies and CMR advertising expenditure data. We can conduct special runs that are pertinent to your company¹s interests.

Broadcast Advertising Contact:

Chip Shenkan
General Sales Manager
(202)965-9319
E-Mail him here

Interactive Advertising Contact:

Dan Kelly
Reg Dir, Int Sales & Training
(202)298-1655
E-Mail him here